SSB is a cooperation between the Swedish corporate community in Romania, the Trade Council and the Embassy. The launching event attracted over a hundred participants and received large media coverage. During the seminar, the declaration of Guiding principles was presented and signed with the customary forms and ceremonies by thirteen Swedish corporations in Romania (AstraZeneca, Ericsson, Lindab, Oriflame, Sandvik, Skanska, Assa Abloy, ABB, Medicover, Plannja, Rombiomedica, SCA, and Usitall).

Ethical questions, with prominence to anti-corruption work and bribery are currently lively debated in Romania. Ambassador Anders Bengtcén spoke about the importance of CSR for the Swedish corporations and how CSR has affected the Swedish business culture. The Trade Council and the Swedish companies were also given the opportunity to present messages concerning the issue in a film produced for the SSB launch.

The corporations have agreed to jointly finance different projects which will have great impact on the public welfare in Romania. The first venture is to produce an action plan for earthquake catastrophes which will be distributed in Romanian schools. Other future projects that have been discussed will contain workshops for young entrepreneurs and workshops for members of the SSB concerning CSR.